Social Networks are not created equally
One of the most common question we get is "When am I supposed to post to social media?". While we love to trying to simplify social media for everyone, unfortunately there is no single number that we can give out that will answer that question.
Every social network is different. They have different types of audiences, different display methods, and different purposes. Because of that, not only do they differ in peak engagement times, they also differ in what is an effective number of posts per day. To maximize your social media efforts, it is best if you take in consideration where you're posting, what kind of content you are posting, and how many times you have posted to each network. That being said, let's take a look at the highest times and lowest times of engagement for each social network
Days of Highest Engagements
Thursday, Friday, Saturday
Days of Lowest Engagements
Monday, Tuesday, Wednesday
Best Times To Post
12pm - 4pm
Best Posting Frequency
1 Post Every 2 Days
Days of Highest Engagements For B2B
Mon - Fri
Days of Highest Engagements For B2C
Saturday & Sunday
Best Time To Post
12pm - 3pm, 5pm - 6pm
Best Posting Frequency
1-4 Tweets per hour
Days of Highest Engagements
Monday
Best Times To Post
12pm - 3pm, 5pm - 6pm
Best Posting Frequency
1-4 Per Hour
Days of Highest Engagements
Monday, Tuesday, Wednesday, Thursday
Days of Lowest Engagements
Friday
Best Times To Post
8am - 9pm, 12pm
Best Posting Frequency
5 Per Week
Mileage May Vary!
While the above rules ande guidelines depict general trends in social media, your audience may be completely different. Depending on your industry, some days and times may work better for you than some more popular times. To make sure you're getting the most out of your posting schedule make sure you follow these key rules
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